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Friday, 12 June 2009

Does excessive packaging affect your purchasing decisions?

Yeo Valley Organic
claims to have saved 109 tonnes of unnecessary packaging from its products in the 12months from January 2008. They have reduced the amount of plastic used in their pots, increased the amount of packaging which is made from recycled material and removed all avoidable cardboard sleeves. Read more.

I have recently bought the Waitrose organic natural live bio yoghurt which does have a removable cardboard sleeve which is recyclable and the pot and lid are stated as recyclable too. This is certainly a move in the right direction, for people like me who are obsessed with reducing waste, particularly waste that gets sent to land-fill. According to online industry magazine DairyReporter.Com a spokesperson for the group suggests that the future of its ongoing green commitments may lie beyond pack reductions, particularly in development of compostable alternatives.

Do excessive packaging, recyclability or compostability affect your purchasing decisions?

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