Ofcom report some interesting findings in their UK Communications Market Review 2008.
The report tells us that :
"Although nearly three-quarters of consumers (72%) say that they care about the environment and take it into account in their personal lives, only 39% say that they compare environmentally-friendly aspects when purchasing communications devices."
The report suggest this may be because less than a third of consumers think it is easy to compare energy use of different devices. Ofcom say that Energy Saving Labels are an important way of trying to improve customer knowledge about efficiency, but 50% of consumers say they are not aware of energy labels.
The report says that " only 30% are aware of the obligation for retailers to take back and recycle old equipment free of charge when purchasing a new device under the Waste Electronic and Electrical Equipment Directive, and only 7% appear to have taken advantage of this."
Source: Ofcom (2008), UK Communications Market Review 2008: Interactive Key Points available at: http://comment.ofcom.org.uk/cmr08/
Their findings also show that many consumers use unnecessary power by charging their mobile phones up overnight, not switching off broadband wireless routers when they are not in use, and not switching off Television set-top boxes.
I try to charge my mobile phone in the car using energy produced as a by-product. My children tell me they no longer charge up their phones overnight since they realised how much energy this wastes. However, my first New Year's Resolution for 2009 must be to turn off my router. Next on my hit list will be the Sky Box. Problem is I don't understand how it works – how many of us say that though, and it is no excuse. So 2009 will be the year in which I find out exactly when the Sky Box needs to be on and when it doesn't. It is not going to rule my life anymore – I will pull that plug.
Have a look at this:
